mtivity partnering on carbon
Do you understand the carbon impact of your marketing activations?
In today's world, transparency regarding the carbon impact of marketing activations is expected.
The future of carbon management
Ask yourself: if you had known the likely carbon impact upfront or had options to reduce it by modifying the design, choosing a different manufacturing process, working with an ecologically focused supplier, or selecting a more environmentally friendly shipping method, would you have taken a different path?
Our applications are integrated with Carbon Quota’s independently certified CO2e calculation platform. This ensures that during the lifecycle of one or many marketing activations, all our users can access real-time carbon estimation and scoring. This integration embeds the CO2e impact into your and your client's decision-making process.
Eco Design - how can I see what the impact is?
When designing and specifying marketing materials, POS, premiums, or promotional items, the application provides an “in-progress” carbon impact assessment. It considers choices based on materials used, packaging, product lifespan, and other variables to ensure you start on the right footing.
Suppliers - how do I find the right ones to quote?
Our supplier selection tools have been upgraded to collect, store, and update contributing manufacturing factors to carbon scoring. Supplier profile data includes multiple levels of certification, ensuring that the suppliers you select to quote for work have the credentials to meet your or your client’s needs.
Impact and capability - how does each supplier score?
The days of simply selecting the cheapest supplier are over. Our sourcing tools now combine the cost element of a supplier quote with the anticipated CO2e impact. Factors such as the supplier's proximity to the delivery location, their power sources, and their waste recycling practices are included in the comparisons.
Real-time calculations - what’s the advantage?
Choice is key. With real-time carbon impact calculations, you can provide options to clients, combining pricing, cost savings, and carbon impacts into your Mtivity-created client estimates. Carbon scoring is provided alongside the quoted items, enabling clients to make informed decisions that align with their goals. This essentially makes carbon a valuable second currency in client estimates.
Accurate final scores - what happens when something changes during a project?
How can we account for “real-world changes” during the lifecycle of a job? Recognising that circumstances might well change, we collect key information at appropriate times and re-score the CO2e impact as needed, while keeping the history. For example, if a job is shipped by a diesel van instead of an electric one, or if a pallet is wrapped in non-recyclable material instead of HDPE, we rescore. This ensures the final CO2e calculation is as accurate as possible.
Contrast and compare - how do I know we’re actually making a difference?
Mtivity is already a leader in identifying price benchmarks and reporting cost savings. Now, we are integrating the CO2e scoring engine with the benchmarking engine. Track job-to-job and year-to-year CO2e values to demonstrate how your service can provide carbon savings alongside monetary savings. Carbon impact is becoming a secondary currency.
Vendor certification - do we need to get our current suppliers on board?
The more information you hold on your supplier’s eco credentials the better. Our partner, Carbon Quota offers multiple levels of supplier CO2e assessment. For the greatest confidence in your carbon calculations, this assessment process ensures the data used to calculate the CO2e score is as up-to-date and accurate as possible.
Contact info@carbonquota.co.uk for more information.