Mpact – our intelligent 3D POS activation and delivery system
Why have we created a specific application for 3D POS?
We believe that the point of sale (POS) activation process begins with how to get product in front of the consumer. Our FMCG clients needed a single point of control for the planning, real-time commercial validation and viability analysis of pre-filled and unfilled 3D POS/POP.
Creating productive 3D Point-of-Sale displays across business units need no longer involve separate spreadsheets, meetings, disjointed technology tools and thousands of emails. Ask us how.
Initiate - before we start, is the project viable?
Using the online self serve estimation tool, empower your FMCG sales teams to determine whether a project is viable before progressing to marketing or merchandising, this ensures projects handed over have already met the financial & design requirements set out for the product, brand or region.
Budget - how will this be funded, will it effect other initiatives?
Use advanced multi region, category and brand budget management features geared towards effective POS delivery rather than generic financial tools or spreadsheets. Track budgeted, planned, actuals and adjustment activity in real-time with built in approvals and reporting.
Plan - how can we forecast ROI before we start?
Accurately plot the commercial viability of any project and the associated ROI. Combine costs and previous data to determine better sales forecast to support your team’s decision making. Plan multiple phases of in store activations and incorporate final SKU availability feeds from ERP platforms to ensure product availability. Operate multiple levels of detailed forecasting, from a single store or retailer to a region or country.
Supply - who’s going to do what and when?
Manage the complex critical paths for co-packers and logistics providers, ensuring accurate planning and scheduling, providing full online visibility of who needs to do what and when across the production supply chain. Monitor & analyse the shipments of pre-filled or unfilled POS, reconciling budgets, actuals and remaining planned activations.
Review - what can you learn?
Mpact gives full access to your data, in its most granular form allowing it to be manipulated in any way you want. You can run reports or connect the data to your data warehouse for reporting alongside data from your other business tools.
Everything executed on the platform is available to analyse and review and report on. Whatever your critical numbers and leading metrics, we can capture and report on them.
Mpact integrates with market-leading reporting and data clouds, including Power BI, Snowflake & others.
“Global demand for pre-filled has expanded exponentially during the time of the pandemic. As the world changed in 2020 and to today in 2022, so did our customers and shopper’s needs and experiences. DREAM (Mpact) is the way for Mondelēz to focus on meeting those needs and keep a lens continually forward for profitable growth.”
Steve McGowan, Regional Vice President
OMNI SHOPPER ACTIVATION & STRATEGIC PARTNERSHIPS
